Caroline Varhola

Caroline Varhola has a diverse work experience spanning over 20 years. Caroline is currently the Head of Direct-to-Consumer and Digital at Reef, a position they have held since May 2023. Prior to this, they were the Head of Brand Strategy and DTC at Reef from February 2022 to May 2023. Caroline also worked at Reef as the Head of Brand Strategy from August 2019 to February 2022.

Before joining Reef, Caroline co-founded CHICHI ACTIVE, a luxury women's activewear and athleisure line, and served as the Co-Founder from an unknown start date to December 2019.

Caroline also has experience as the Owner/Consultant at Sprout Consulting, where they provided marketing strategy and tactical execution assistance to SMBs and offered regional marketing expertise to global companies with a focus on the Korean market. Caroline worked at Sprout Consulting from April 2011 to September 2019.

Furthermore, Caroline co-founded Enhance Loyalty Inc., a consumer loyalty program SaaS solution, and served as the Co-founder and Head of Marketing from June 2011 to August 2012.

Caroline began their career at PepsiCo, where they held various roles including Brand Manager for Mountain Dew, Associate Brand Manager for Sierra Mist, and Associate in Corporate Strategy & Development. Caroline worked at PepsiCo from June 2004 to October 2008.

Caroline's earlier experience includes working as a Senior Manager in Digital Marketing and New Product Launch Marketing at Callaway Golf from October 2008 to March 2011 and as an Associate Consultant at L.E.K. Consulting from August 2001 to June 2004. At L.E.K. Consulting, they were involved in strategic engagements in industries such as consumer goods, retail, and biotechnology.

Caroline Varhola attended the University of Pennsylvania from 1997 to 2001, where they earned a Bachelor's degree. Their areas of study included Physics, Business, and Technology.