 Shop surf-inspired men's and women's REEF sandals, shoes & clothing for beach and active lifestyles. Free shipping over $50. Product quality guarantee. Reef

Consumer Goods

Reef

Reef's headquarters in Carlsbad, CA, United States

RJ McLeod

Brent Phillips

Ȝessa AL NaffaR

Mike Jensen

John Eades

Meryl McCurry

Paul Labarbera

Caroline Varhola

Mike Matey

Daniella Turenshine

Chuck Elliott

Sarah Zwack

Casey Sneath

Elyse Schaefer

Maila S.

Brandon Maskell

Shawna Williams

Emily Moening

Rebecca Fox (Reid)

Joel Barrie

Nick Swinnerton

Mike Losness

Brianna Reina Showell

Steven Holt

Jeanine Prezioso

Philip Blake

Lily Novak

Sean Maisano

Mariana Bernardo Whatley

Emma Barr

Alicia Palaco Faeth

Jay Clancy

Leeann Taylor

Julia Greenfield

The Sales team at Reef is responsible for driving revenue through various channels by promoting and selling the company's surf-inspired sandals, shoes, and clothing. They manage relationships with key accounts, handle wholesale and direct-to-consumer sales, and cover multiple territories including domestic and international markets. The team strategizes to meet sales targets, ensures product distribution, and enhances brand presence in areas such as the Midwest, Northwest, Mid-Atlantic, Puerto Rico, and the USVI.

Sales

The Design Team at Reef is responsible for creating visually compelling and brand-aligned designs that reflect the company’s surf-inspired, beach, and active lifestyle ethos. This team collaborates on designing footwear, apparel, and digital content, ensuring high-quality and engaging products that resonate with the target audience. From concept to final production, they handle everything from graphics and color palettes to creative copy and digital marketing materials, all while maintaining a cohesive brand identity.

Design Team

The Marketing team at Reef specializes in promoting surf-inspired sandals, shoes, and clothing for beach and active lifestyles. They manage digital and traditional marketing strategies, enhance brand visibility internationally, drive sales through various online marketplaces, and engage with customers via social media, influencer collaborations, and direct-to-consumer campaigns. The team ensures product quality communication and aims to increase customer retention and satisfaction.

Marketing

The Product Development and Management team at Reef spearheads the conceptualization, design, and production of surf-inspired footwear, apparel, and accessories to ensure alignment with market trends and customer preferences. They oversee the entire product lifecycle, from initial market research and planning to development, commercialization, and quality assurance, ensuring that all products meet the company's high standards of quality and performance.

Product Development and Management

The Leadership Team at Reef oversees the strategic direction and overall operations of the company. This includes guiding product development, managing supply chains, driving sales through direct-to-consumer and wholesale channels, ensuring financial stability, and leveraging technology for business growth.

Leadership Team

The Finance and Accounting team at Reef manages the company's financial health by analyzing market trends, overseeing global payroll and benefits, maintaining accurate financial records, and supporting international sales strategy. They ensure all financial operations align with Reef's business goals and compliance standards.

Finance and Accounting

Reef

Org chart

Teams

Sales

Design Team

Marketing

Product Development and Management

Leadership Team

Finance and Accounting

Offices

Reef

Org chart

Teams

Sales

Design Team

Marketing

Product Development and Management

Leadership Team

Finance and Accounting

Offices

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