 Shop surf-inspired men's and women's REEF sandals, shoes & clothing for beach and active lifestyles. Free shipping over $50. Product quality guarantee. Reef

Consumer Goods

Reef

Reef's headquarters in Carlsbad, CA, United States

Gregg Ribatt

Mike Matey

Paul Labarbera

Mike Jensen

John Eades

Brent Phillips

Caroline Varhola

Meryl McCurry

RJ McLeod

Daniella Turenshine

Ȝessa AL NaffaR

The Sales team at Reef is responsible for driving revenue through various channels by promoting and selling the company's surf-inspired sandals, shoes, and clothing. They manage relationships with key accounts, handle wholesale and direct-to-consumer sales, and cover multiple territories including domestic and international markets. The team strategizes to meet sales targets, ensures product distribution, and enhances brand presence in areas such as the Midwest, Northwest, Mid-Atlantic, Puerto Rico, and the USVI.

Sales

This department is responsible for creating visual content and designs that align with the organization's branding and communication goals.

Design Department

This department manages and coordinates client accounts and related services to ensure client satisfaction and operational efficiency.

Account Services

This department focuses on driving sales effectiveness and operational efficiency through strategic planning and management.

Sales Operations

The Design Team at Reef is responsible for creating visually compelling and brand-aligned designs that reflect the company’s surf-inspired, beach, and active lifestyle ethos. This team collaborates on designing footwear, apparel, and digital content, ensuring high-quality and engaging products that resonate with the target audience. From concept to final production, they handle everything from graphics and color palettes to creative copy and digital marketing materials, all while maintaining a cohesive brand identity.

Design Team

The Product Development and Management team at Reef spearheads the conceptualization, design, and production of surf-inspired footwear, apparel, and accessories to ensure alignment with market trends and customer preferences. They oversee the entire product lifecycle, from initial market research and planning to development, commercialization, and quality assurance, ensuring that all products meet the company's high standards of quality and performance.

Reef

Org chart

Teams

Sales

Design Department

Account Services

Sales Operations

Design Team

Product Development and Management

Offices

Reef

Org chart

Teams

Sales

Design Department

Account Services

Sales Operations

Design Team

Product Development and Management

Offices

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