Mats Ulenius has over 20 years of experience in the tech and marketing industry. In 2021, they founded and became the CEO of Reeler, a Stockholm-based startup in marketing tech, developing an enterprise SaaS platform for user-generated content (UGC). From 2009 to 2021, they held various roles at EF Education First, including Executive Vice President, EF Language, Country Manager Sweden, Executive Vice President Marketing, EF Language, Country Manager Costa Rica & Panama, Marketing Director, EF Academic Programs, Marketing Director, World Languages, EF Language, and Country Manager France. In 2001, they were a Sales Manager Europe at Aplix Corporation. In 1999, they held the role of Senior Product Manager, Mobile Internet Solutions at Ericsson. In 1998, they were a participant in the Executive Training Programme (ETP) Japan. In 1999, they were a Business Intern at NTT DOCOMO, Inc. and SoftBank Group. In 1996, they were a Business Developer, Japan and Online Services Manager at English Live, and a Product Manager, Educational Games.
Mats Ulenius began their educational journey in 1984, when they graduated from Domarhagen High School with a High School Diploma in the Natural Science Track. Mats then attended South Medford High School from 1986 to 1987, where they earned their High School Diploma. Ulenius then moved on to Chalmers University of Technology, where they obtained an MSc in Industrial Engineering & Management in 1994. In 1992, they completed a University Exchange Semester at Universitat Politècnica de València (UPV) in Engineering/Industrial Management, as well as a University Summer Semester at the University of California, Berkeley in Artificial Intelligence. Ulenius also attended Sophia University in 1998-1999 for an Executive Training Program in Japan. Finally, they obtained a Bachelor of Arts - BA in Cinema Studies from Stockholm University in 2018.
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