Rich Smith

Rich Smith serves as the Senior Vice President of Sales at ReferWell since November 2025, where key initiatives focus on connecting members with healthcare providers to enhance patient access to care and developing strategies that impact risk adjustment and quality metrics. Prior to this role, Rich held several leadership positions at Axion Contact, including Senior Vice President of Strategic Growth and Vice President of Sales and Marketing, where responsibilities involved improving customer interaction experiences for healthcare organizations. Previous roles at Bloom Insurance Agency and DialAmerica equipped Rich with extensive experience in business development and strategic growth within the healthcare and insurance sectors. Rich's educational background includes a degree in Business with a focus on Marketing from Fort Lewis College.