Refine Intelligence
Rebecca Steinberg Herson has a strong background in marketing, with experience in various roles and industries. Rebecca currently serves as the Head of Marketing at Refine Intelligence, a fintech startup focused on anti-money laundering. Prior to that, Rebecca held positions such as Chief Lean Marketer at The Lean Marketer, Marketing Strategist at Penguin Strategies, and Brand Strategist at TitanBrandWise. Rebecca also served as the Head of Marketing at Second Nature, where they led the marketing efforts for an AI-driven sales coaching software. Rebecca has expertise in building marketing plans, developing marketing infrastructure, and tracking effectiveness. Rebecca has also managed teams, facilitated rebranding initiatives, and achieved media coverage for companies such as OpenLegacy. Throughout their career, they have demonstrated the ability to drive results and generate leads.
Rebecca Steinberg Herson obtained a Bachelor of Arts (BA) degree from Yale University between 1987 and 1992. Rebecca continued their education at Boston University, where they completed a Master of Science (MS) degree in Management in 1998.
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Refine Intelligence
Refine Intelligence has developed a novel approach to help banks reduce the growing operational costs of financial crime. AML investigators are overwhelmed by transaction monitoring alerts that spot anomalies in customer accounts. Most alerts are triggered by perfectly legitimate life stories such as selling a house, buying a used car, or paying tuition for an international student. Banks simply lack the context for these activities, and devote many resources to investigating false alarms. Refine Intelligence provides critical context in real time to explain customers’ actions using two capabilities: -User-friendly digital inquiries in which customers are asked about the source of funds, the nature of the activity and other crucial contextual information; and -AI trained using a unique, proprietary data set of genuine customer activity patterns that can automatically recognize specific customer life stories, also known as “greenflagging.” With Refine Intelligence, banks can bolster their existing AML monitoring to: -Better focus on truly suspicious activity by quickly clearing away false alarms -More clearly understand customer behavior and transactions, leading to more effective and efficient investigations -Enable financial institutions to collect much needed context from the customer in a structured, consistent and bias-free manner