Hugo Welkers

Hugo Welkers is an accomplished entrepreneur and executive with extensive experience in digital advertising and media. Currently serving as CEO of Refinery89 since October 2018, Hugo leads initiatives that enhance the growth potential of publishers and advertisers through innovative digital solutions. Additionally, as a Seed Investor at Gamersfy, Hugo supports the development of accessible eSports experiences. Hugo also holds the position of Managing Partner at Mashable Benelux, a key media outlet for dedicated fans. Previously, Hugo was a Managing Partner at XGN, where responsibilities included content strategy and community engagement, and co-founded Mensome.nl. Early career experience includes a role as Junior Account Executive at Edelman. Hugo holds a Master of Science in Persuasive Communication and a Bachelor of Science in Communication Science, both from the University of Amsterdam.