Danica O'Brien is a seasoned professional in creative services with extensive experience across notable fashion brands. Currently serving as Vice President of Creative Services at Reformation since July 2025, Danica previously held the position of Studio Director at Pharrell Williams' P.INC while working with Louis Vuitton from March 2024 to August 2025. Prior to this, Danica was the Senior Director of Creative Operations at Savage X Fenty from June 2021 to May 2024, and was the Head of Creative Services at Tamara Mellon from March 2020 to May 2021. Danica also served as Vice President of Creative Services at Beyond Yoga from August 2015 to March 2020 and held the position of Director of Creative Services at TOMS from August 2010 to July 2015. Early in the career, Danica worked as a Creative Marketing Project Manager at American Apparel from August 2004 to July 2010.
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