Every conversation, call, demo, meeting and email contains a treasure trove of insight.The words used, phrases chosen, questions asked all impact on success. Yet, throughout our own careers, sales coaching always felt broken.We would ride along calls and demos, share ideas and feedback, all without a shared reflective view.And as powerful ascoaching continually proves to be, it only accounts for less than 5% of sales managers time.So,to make sales coaching simple, more time efficient and to amplify the benefits, we built Refract.By highlighting the decisive and defining moments of these conversations and surfacing coachable insight specific to your business and reps, mistakes and missed opportunities can be remedied. Great moments can be shared amongst the team. The best made available in a searchable library.Our AI technology delivers personalized insight, based on your business and your reps, showing the actions and words that align with top performers and results.We work with a range of global clients, with teams from just a handful to the 1000’s. And whilst every organization is different, they all have one thing in common. They’re passionate about improving sales conversations, and that’s just what we’re here for.

AI/ML

Business Development

Sales

Training

Refract - an Allego company

Matthew Wright

Katy Newman

Rachel Long

Richard Hinchley

Stuart Taylor

Tim Fairhurst

Alan A.

The Development Team at Refract – an Allego company, is responsible for designing, building, and maintaining the software solutions that analyze and enhance sales conversations. The Lead Developer oversees the overall technical direction and project delivery, while the DevOps Engineer ensures seamless deployment and operation of the software. Software Developers focus on coding and developing new features, and the Integration Developer works on integrating Refract’s solutions with client systems. Together, they use AI technology to deliver personalized insights, helping businesses improve their sales coaching effectiveness.

Development Team

Sales and Customer Success

Development Team

About

Team members

Other teams at Refract - an Allego company

Sales and Customer Success