Every conversation, call, demo, meeting and email contains a treasure trove of insight.The words used, phrases chosen, questions asked all impact on success. Yet, throughout our own careers, sales coaching always felt broken.We would ride along calls and demos, share ideas and feedback, all without a shared reflective view.And as powerful ascoaching continually proves to be, it only accounts for less than 5% of sales managers time.So,to make sales coaching simple, more time efficient and to amplify the benefits, we built Refract.By highlighting the decisive and defining moments of these conversations and surfacing coachable insight specific to your business and reps, mistakes and missed opportunities can be remedied. Great moments can be shared amongst the team. The best made available in a searchable library.Our AI technology delivers personalized insight, based on your business and your reps, showing the actions and words that align with top performers and results.We work with a range of global clients, with teams from just a handful to the 1000’s. And whilst every organization is different, they all have one thing in common. They’re passionate about improving sales conversations, and that’s just what we’re here for.

AI/ML

Business Development

Sales

Training

Refract - an Allego company

Matthew Wright

Katy Newman

Rachel Long

Richard Hinchley

Stuart Taylor

Tim Fairhurst

Alan A.

The Sales and Customer Success team at Refract - an Allego company, focuses on optimizing and enhancing sales conversations for global clients. This team is responsible for identifying, nurturing, and converting potential leads, ensuring client satisfaction, and driving long-term customer success. They achieve this by leveraging Refract's AI technology to provide personalized insights and coaching, sharing best practices, and remedying mistakes and missed opportunities to improve overall sales performance. The team includes roles such as Sales Development Representatives, Account Executives, and Customer Success Managers, all dedicated to refining sales strategies and ensuring client goals are met.

Sales and Customer Success

Development Team

Sales and Customer Success

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Development Team