Douglas Melo

Douglas Melo is a seasoned digital commerce professional with extensive experience in e-commerce management and team leadership. Currently serving as a Digital Channel Manager at Refrigeração Dufrio since August 2022, Douglas oversees a comprehensive e-commerce operation utilizing platforms such as Caravel and Microsoft Dynamics 365 while managing an 18-member team across various functions, including B2C, B2B, B2B2C, and back office. Previous roles include E-commerce Consultant at Digital Commerce Experience, E-commerce Manager at Nordweg, E-commerce Executive Manager at Br Supply, and Head of E-commerce at WebContinental, where Douglas developed and structured digital businesses, defined operational KPIs, and directed sizeable teams. Educational credentials include a Bachelor’s degree in Social Communication from Unisinos, complemented by several extension courses focusing on motivation, emotional competencies, creativity, and advertising illustration.