LR

Lorenzo Rossi

Head Of Digital, E-commerce & Communication at RefrigiWear®

Lorenzo Rossi is an experienced professional in digital, e-commerce, and communication, holding the position of Head of Digital at Murphy&Nye and RefrigiWear since 2020 and 2017, respectively. Previously, Lorenzo worked as an M&A and Corporate Finance Advisor at KPMG Italy, focusing on financial advisory for national and international transactions within the banking and financial services sector. Early career experience includes a business management internship at Sixty Spa, where support was provided for financial reporting and procurement processes. Lorenzo holds a Master’s degree in Finance from Hult International Business School, completed an HBS Private Equity program at Harvard University, and earned a Bachelor of Science in Economics & Business from Luiss Guido Carli University.

Location

Rome, Italy

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RefrigiWear®

RefrigiWear was born in Inwood, New York City, USA in 1954 as a workwear brand to protect against worst cold conditions. Knowing very well the needs of workers involved in hostile jobs and in very cold environments, such as the food refrigerated storage industry, the brand developed the first real innovation in the field of insulating clothing, also thanks to the support of the newly born DuPont ™ textile fiber department. The garments were initially called "Weather-Alls" and represented an alternative to wearing heavy and uncomfortable wool jackets as well as several layers of bulky undergarments. From that moment, the brand followed a path of rapid growth in the United States until the 90s when an expert and enthusiast of original American brands discovered RefrigiWear and began to import it initially in the fashion industry starting from the Italian market, and subsequently throughout Europe and in the most peculiar Japanese research stores. The element that has always distinguished RefrigiWear garments is this unique way of creating a thermal insulation through a three-element "sandwich" made with the pairing of external fabric, thermal-insulation padding and internal breathable lining. These elements today, are still quilted vertically to create a unicum with which the garment is assembled. RefrigiWear's mission was and still is to create a comfortable insulating clothing resistant to the lowest temperatures for American workers of the industrial refrigeration business and to grant protection in any kind of environment and against any type of adversity. This iconic design, attitude and style is still today the brand’s fashion signature and is fully integrated in the brand values and DNA.


Headquarters

Rome, Italy

Employees

11-50

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