As a supermodel Petra Nĕmcová has been the face of covers and campaigns for over two decades. Recognizing the widespread exploitation of people and the planet within the fashion and beauty industry, she has dedicated her life to catalyzing conscious and sustainable consumer options - inspiring designers, brands and other businesses to implement ethical and environmental centric driven business models. Nĕmcová was selected by Vogue in 2020 to be the Sustainability Editor for Vogue Czechoslovakia.
In 2005 Nĕmcová founded the Happy Hearts Fund to rebuild disaster-resilient schools in impacted areas. After her near death experience in the 2004 tsunami, her work and story has offered crucial motivation and sustained support for lives affected by similar climate events. In 2017, Happy Hearts merged with ‘All Hands Volunteers,’ becoming All Hands and Hearts, an organization with over 63,000 volunteers from 144 countries. Petra founded three additional mission-aligned NGO’s - Happy Hearts Indonesia, Happy Hearts Czech and All Hands and Hearts Mexico. Collectively, they have completed 325 schools, serving over 117,000 children in 16 countries and supporting over 1.2 million community members from 23 countries.
In 2017, Nĕmcová was appointed as a Disaster Risk Reduction Champion and Tsunami Awareness Advocate for the UNDRR. She serves on Concordia’s Leadership Council and the advisory board of the acclaimed Glamour’s Women of the Year Fund. Petra has received accolades from several organizations including the United Nations for her philanthropic leadership. She is the author of Love Always, Petra, which donates all proceeds to children affected by tsunamis.