Daniel Araujo

Regenerative Organic Certified® (ROC™) is a revolutionary new label for food, fiber, and botanical ingredients and products. ROC™ is based on three pillars that require farmers to use practices that ensure healthy soil, pasture-based animal welfare, and fairness for farmers and workers. Regenerative Organic Certified® is overseen by the 501(c)3 nonprofit Regenerative Organic Alliance (ROA), a group of experts in farming, ranching, soil health, animal welfare, and farmer and worker fairness. Led by Rodale Institute and spearheaded by Dr. Bronner’s and Patagonia, other founding members of the Alliance include Compassion in World Farming, Fair World Project, White Oak Pastures, and the Textile Exchange. The ROA has been established to continuously review and update the certification guidelines. At the Regenerative Organic Alliance, we envision a world free of poisonous chemicals, factory farming, exploitation, soil degradation, habitat destruction, pollution, short-term thinking, corporate bullies, greenwashing, and fake food. Instead, we imagine a world in which farmers, brands, policymakers, educators, researchers, and individuals come together to create a healthy food system that respects land and animals, empowers people, and restores communities and ecosystems through regenerative organic farming. Farm like the world depends on it.™