Regenerative Organic Alliance
Elizabeth Whitlow is an accomplished leader in the field of sustainable agriculture and certification. As the Founding Executive Director and Ambassador of the Regenerative Organic Alliance since August 2018, Whitlow has played a pivotal role in establishing high standards for regenerative organic practices. Prior experience includes serving as the Director of Certification at EarthClaims LLC, where systems for compliance verification were designed, and extensive roles at CCOF from 2001 to 2018, including Inspection Operations Manager. Whitlow has also contributed to various organizations, such as serving as Vice Chair on the Board of Coffee Kids and as a Sustainability Council member for SCAA. Educational qualifications include a Master's degree in Environmental Studies from The Evergreen State College and a Bachelor's degree in German Studies from Georgia State University.
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Regenerative Organic Alliance
Regenerative Organic Certified® (ROC™) is a revolutionary new label for food, fiber, and botanical ingredients and products. ROC™ is based on three pillars that require farmers to use practices that ensure healthy soil, pasture-based animal welfare, and fairness for farmers and workers. Regenerative Organic Certified® is overseen by the 501(c)3 nonprofit Regenerative Organic Alliance (ROA), a group of experts in farming, ranching, soil health, animal welfare, and farmer and worker fairness. Led by Rodale Institute and spearheaded by Dr. Bronner’s and Patagonia, other founding members of the Alliance include Compassion in World Farming, Fair World Project, White Oak Pastures, and the Textile Exchange. The ROA has been established to continuously review and update the certification guidelines. At the Regenerative Organic Alliance, we envision a world free of poisonous chemicals, factory farming, exploitation, soil degradation, habitat destruction, pollution, short-term thinking, corporate bullies, greenwashing, and fake food. Instead, we imagine a world in which farmers, brands, policymakers, educators, researchers, and individuals come together to create a healthy food system that respects land and animals, empowers people, and restores communities and ecosystems through regenerative organic farming. Farm like the world depends on it.™