Pia Axelsson

Pia Axelsson is a Digital Strategist at Regional Tourism Västmanland since May 2012, specializing in teaching companies how to leverage social media and digital channels to enhance customer engagement and brand strength, having developed tailored digital plans for 150 individual companies. Previous experience includes serving as a Guide at Strömsholms slott/Kungl. hovstaterna in early 2009, providing tours in Swedish and English, and holding a role at Iris Intermedia from 1998 to 2008, focusing on customer relations, production, and proofreading. Pia Axelsson's educational background includes a Digital Management degree from Berghs School of Communication in 2014, studies in Business Tourism from 2009-2011, and a Gymnasieexamen in Humanities from Risbroskolan from 1991-1994.