Alex D. is a skilled digital marketing and merchandising professional with extensive experience in driving online strategies for major companies. Currently serving as a Digital Merchandiser for Member Programs at REI since July 2023, Alex previously held various roles at Dell Technologies from September 2014 to September 2022, including Global Strategy lead for Displays and Peripherals and Consumer Campaign Lead, where a notable increase in year-over-year revenue was achieved. Alex's expertise encompasses online merchandising, e-commerce strategy, and digital marketing campaigns, supported by a Bachelor of Science and a Master of Business Administration from Texas State University.
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