• REI

Charles Fredricks

Senior Data Scientist

Charles Fredricks serves as a Senior Data Scientist at REI since October 2018, focusing on generating data science insights for enterprise strategy, customer analysis, and marketing personalization. Prior to REI, Charles held various roles at Amazon from March 2012 to May 2018, including Senior Business Intelligence Engineer, where responsibilities included supporting Prime Video with customer engagement and retention strategies, and Business Analyst, focusing on analytics for Sales and Operations. Charles began a career at Marchex as Lead of Campaign Management, overseeing a team of SEM Campaign Managers. Educational qualifications include a BA in English from the University of Vermont and a Junior Year Abroad in English Literature at the University of Kent.

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