Dan Kralik

Dan Kralik is an experienced retail professional with a strong background in planning and replenishment. Currently serving as the Director of Planning and Replenishment at REI since 2016, Dan manages a diverse team across multiple departments and has strategically led businesses in Cycle, Snow, Climb, and Water, generating significant annual revenue. Previous roles include Planning Manager for the Cycle department and Advisory Council Member at Discovery Park Seattle. Early career experience encompasses positions at Nordstrom and Limited Brands, where Dan contributed as an Allocation Specialist, Assistant Buy Planner, and Merchandise Planner. Dan holds a Bachelor's degree in Business with a focus on Marketing and Finance from Miami University and a Master's degree in Business Administration from Cleveland State University.