Melissa Chieffe is a consumer-centric, data-driven brand manager currently serving as a Senior Program Manager at REI. They previously held the position of Brand Manager at Keurig Dr Pepper Inc. and gained extensive experience in brand management roles at The Hershey Company. Melissa completed an MBA at UNC Kenan-Flagler Business School and earned a Bachelor of Science in Biology from Duke University. Their diverse background also includes serving as a Communications & Development Coordinator at the E.O. Wilson Biodiversity Foundation and managing at Bull City Ciderworks.
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