Michael Cupp is a seasoned product management professional with extensive experience in building innovative customer experiences. Currently serving as the Principal Product Manager at REI since August 2018, Michael is responsible for developing advanced cart and checkout systems for REI.com and enhancing fulfillment experiences for members. Previously, as Senior Manager of Product Management, Michael led efforts to create omni-channel customer experiences, building new product teams to support this initiative. Michael also held the position of Strategy Manager of Omni-Channel Fulfillment, where a direct ship program was successfully launched, coordinating enterprise technology requirements. Prior experience includes roles as Senior Product Manager and Product Manager at Kohl's, focusing on order fulfillment and sourcing optimization. Michael's earlier career included positions at Thomson Reuters, Mason Companies, and CUNA Mutual Group. Michael earned a Bachelor's degree in Information Technology and Marketing Analytics from the University of Wisconsin-Eau Claire.
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