Mike Knape has held various positions within REI since December 2016, currently serving as the Director of Customer Analytics & Planning. Previous roles at REI include Manager of Marketing and New Business Analytics, Manager of Customer Analytics, and Senior Analyst of Customer Analytics. Prior to REI, Mike worked as a Senior Consultant at Hitachi Consulting from October 2012 to November 2016. Mike's educational background includes a BA in International Political Economy from the University of Puget Sound, where participation included roles as a Student and Conference Coordinator from August 2008 to May 2012.
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