Sara Eckhardt is a seasoned digital merchandising and eCommerce professional with significant experience in managing online retail strategies. At Rad Power Bikes, from September 2021 to August 2023, Sara led digital merchandising efforts, analyzed customer behavior, and executed global promotions while producing business review content for company leadership. Previous roles include Digital Merchandiser at REI, where Sara implemented strategies for membership and outlet promotions, and positions at major companies like Reebok and adidas, focusing on digital content activation and corporate communications. Sara holds a Bachelor of Science in Broadcast and Digital Journalism from Syracuse University, graduating Summa Cum Laude, and possesses a strong background in data analysis and project management.
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