Scott Hamlin

Scott Hamlin is a seasoned marketing professional with extensive experience in integrated marketing and retail strategy. Currently serving as Vice President of Integrated Marketing at REI since August 2025, Scott previously held the same title at PetSmart from February 2022 to August 2025. Prior to that, Scott spent nearly eight years at JD Finish Line, advancing through roles from Director of Marketing to Vice President of Marketing Strategy and Retail Experience. Scott began the career at advertising firms such as Leo Burnett Group and Zimmerman Advertising as an Account Supervisor and has also worked as an Account Executive at MediaSauce and an Account Coordinator at Hirons & Company. Scott holds a Bachelor’s degree in Business Administration from Hanover College and an MBA from Indiana State University.