Tara Darrow

Tara (Elkins) Darrow is a strategic public affairs and corporate communications leader with over 25 years of experience. Currently serving as Vice President of Communications at REI, they focus on engaging internal and external audiences through storytelling. Previously, Tara held senior roles at T-Mobile, Starbucks, and Nordstrom, where they developed communication strategies that enhanced brand reputations and managed crisis situations. With a strong background in media relations and corporate social responsibility, Tara has established themselves as a trusted advisor in the field.