Taylor Andersen

Taylor Andersen is a seasoned Senior Product Manager specializing in Retail Media, currently leading Ad Tech capabilities at REI. Previously, Taylor held various roles in prominent companies including Target, General Mills, and Best Buy, focusing on programmatic advertising and digital marketing. Taylor's experience encompasses managing cross-functional teams, developing media strategies, and creating data-driven insights for campaign optimization. Taylor earned a B.S. in Business Administration with a focus on Marketing from the University of Wisconsin-Stout.