Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation.

Retail

REI's headquarters in Seattle, WA, United States

This department focuses on the design and creation of innovative products across various gear categories.

Product Development

This department focuses on driving revenue through various sales channels, engaging with customers, and providing effective retail solutions.

Sales Department

This department manages the daily functions and performance of store locations to ensure efficient operations and customer satisfaction.

Retail Operations

The Sales and Customer Service team at REI is dedicated to enhancing the customer experience by providing expert guidance on outdoor gear and apparel, while driving sales through personalized service. Team members engage with customers to understand their needs, offer tailored product recommendations, and ensure a seamless purchasing process. They also handle inquiries and provide support to ensure customer satisfaction, fostering a community of outdoor enthusiasts.

Sales and Customer Service

This department oversees the operational and strategic management of retail stores to enhance customer experience and optimize sales performance.

Retail Management

This department oversees project management and strategic initiatives related to marketing and product management.

Marketing Operations

The Leadership Team at REI is responsible for setting the strategic direction and vision of the company, ensuring alignment across various functions such as customer experience, supply chain, and merchandising. They drive operational excellence and innovation while fostering a strong company culture that emphasizes sustainability and community engagement. This team collaborates to enhance the overall retail experience and support REI's mission of inspiring and enabling outdoor adventures for all.

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Other teams

Sales Department

Retail Operations

Sales and Customer Service

Retail Management

Marketing Operations

Leadership Team