Alicia Karr

Director & Head of Marketing at Reis

Alicia Karr has a diverse and extensive work experience spanning multiple companies and roles. Alicia'smost recent position is as the Director and Head of Marketing at Moody's Analytics CRE, which they started in December 2022. Prior to that, they were the Associate Director and Head of Broker Solutions Marketing at the same company from June 2022 to December 2022.

Before joining Moody's Analytics CRE, Alicia was the Vice President of Marketing at Actionfigure from June 2021 to June 2022. In this role, they led brand management and strategy for a global B2B2C SaaS company, focusing on positioning and architecture of the brand, product renaming, website development, SEO, ABM campaigns, and creative asset development. Alicia also directed corporate and product marketing efforts.

From October 2019 to June 2021, Alicia worked at LoopNet as the Director of Product Management. Alicia conceptualized, socialized, and scoped product enhancements for the company's most profitable product segment.

Prior to LoopNet, Alicia held the position of Regional Marketing Director at Newmark Knight Frank from August 2014 to October 2019. In this role, they built and managed a marcom team responsible for content marketing, sales enablement, corporate communications, and client relations.

Before joining Newmark Knight Frank, Alicia worked as a Manager of Occupier Services at Cushman & Wakefield from May 2012 to August 2014. Alicia also held various marketing roles at JLL, Peace Corps, Jones Lang LaSalle, GVA Advantis, and Long and Foster Real Estate.

Throughout their career, Alicia has demonstrated expertise in marketing strategy, brand management, product development, and team leadership.

Alicia Karr attended the College of Charleston from 1999 to 2003, where they obtained their Bachelor of Arts (BA) degree. Alicia'sfield of study at the College of Charleston was English, with a minor in Creative Writing. Prior to their college education, Alicia Karr attended the Stone Ridge School of the Sacred Heart from 1993 to 2009. However, no specific degree or field of study was mentioned for their time at Stone Ridge School of the Sacred Heart. In addition to their formal education, Alicia Karr obtained a certification in Marketing Foundations: Automation from LinkedIn in November 2019.

Links

Previous companies

Actionfigure logo
Peace Corps logo
JLL logo

Timeline

  • Director & Head of Marketing

    December, 2022 - present

  • Associate Director & Head of Broker Solutions Marketing

    June, 2022

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