Zach Edmunds

Director, Brand & Creative at Rekor

Zach Edmunds has a diverse work experience spanning various industries. Zach began their professional career as a Production Intern for Penn State University Baseball and State College Spikes Baseball in 2009, where they gained experience in graphic design, video production, and event coordination. From 2012 to 2013, Zach served as a Video Producer for USA Water Polo, overseeing video production, photography, and online merchandise store redesign. Zach then worked as a Video Coordinator for UC Berkeley Athletics from 2013 to 2015, where they filmed, edited, and produced marketing videos and managed social media platforms. Zach joined Vessel in 2015 as the Content Operations & Partner Manager, responsible for managing relationships with media partners and designing brand graphics. In 2017, they became the Manager of Brand Strategy & Creative at Verizon Media & Entertainment. Zach continued their career at go90 (formerly OnCue) as a Social Media Manager in 2018 before transitioning to their role as the Director of Marketing at Rekor in 2019. At Rekor, Zach played a pivotal role in building the brand from its inception, developing brand identity and strategy, designing and publishing websites, implementing digital asset management systems, and leading a multifaceted brand team. Zach also produced a podcast for the company. Overall, Zach's work experience showcases their expertise in brand development, creative marketing, digital asset management, and video production.

Zach Edmunds attended Penn State University from 2006 to 2010, where they obtained a Bachelor of Arts degree in Film/Video. In addition to their undergraduate education, Zach has also completed two certifications: "Foundations of User Experience (UX) Design" from Coursera, which they obtained in January 2023, and "Start the UX Design Process: Empathize, Define, and Ideate" from Coursera, also obtained in January 2023.

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Timeline

  • Director, Brand & Creative

    July, 2022 - present

  • Director of Marketing

    March, 2019