Relentless Consumer Partners
Amanda G. Helming is an experienced leadership advisor and executive search consultant at Egon Zehnder, contributing to the firm's Consumer, Retail, Marketing & Sales and Sports practices since 2024. In addition to this role, Amanda serves as a board member for CFES Brilliant Pathways and The Planting Hope Company Inc., and acts as an operating advisor for Relentless Consumer Partners. Amanda's previous experience includes serving as Chief Marketing Officer for UNFI, where oversight included growth strategy and marketing for the largest publicly traded grocery distributor in the U.S. Prior roles at Dunkin' Brands showcased expertise in brand strategy and consumer insights, leading to significant accolades and contributions to the brand's global presence. Additionally, Amanda has held key positions at General Mills and Disney and ESPN Media Networks, and started a career in advertising with Omnicom. Amanda holds an MBA from The Tuck School of Business at Dartmouth and a BA in Psychology from Middlebury College.
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Relentless Consumer Partners
We have a relentless devotion to supporting entrepreneurs as they push the boundaries between passion and obsession, and we are fanatical about elevating products, services and experiences that empower people to live better lives. Relentless acquires and invests in high potential consumer brands where we take an active role in driving outsized shareholder returns.