Michaela Mora, IPC, MSMR, UXMC

Michaela Mora has over twenty years of experience in market research, UX research, and media research. In 1987, they began their career as a Media Research Manager at the Cuban Institute of Radio and Television. Michaela then moved on to Observer Publishing Company in 1997, where they worked as a Media Analyst. In 1998, they joined Kantar as a Market Research Manager, where they managed research projects with a focus on segmentation and market profiling. Michaela was then hired by M/A/R/C Research in 2001 as a Marketing Science Analyst, where they executed analytical plans and implemented statistical procedures in market segmentation studies, pricing research, new product development research, customer satisfaction research, brand tracking research, and other types of primary research. In 2003, they joined Pro-Line International as a Forecast Analyst. Michaela then moved on to Match.com in 2004, where they worked as a Market Research Manager. In 2006, they joined Blockbuster as Market Research Director of Blockbuster Online, where they were responsible for qualitative and quantitative consumer research and UX research. In 2007, they founded Relevant Insights, a full-service market research and UX research firm providing highly customized, action-oriented research solutions. Finally, in 2020, they co-founded The Multicultural Insights Collective (MIC), a coalition of diverse research executives who design and lead large-scale multi-client research initiatives aimed at supporting diversity, equity, inclusion, and representation in corporate and non-profit organizations.

Michaela Mora has an extensive education history. Michaela holds a Bachelor's and Master's Degree in Psychology from the University of Havana. Michaela also holds a Master's Degree in Market Research from The University of Texas at Arlington and a Master's Degree in Marketing, Advertising, and Public Relations from Stockholm University. Additionally, they have obtained various certifications throughout their career, including an Insights Professional Certification (IPC) from the Insights Association in 2006, a User Experience Research Certificate from the University of Denver in 2019, a UX Master Certificate - UX Research & Interaction Design Specialties from the Nielsen Norman Group in 2019, and a Certified Brand Strategist from Section4 in 2021.