Zselyke Kecskés has a diverse work experience, beginning in 2013 as Student Body President at Kuninkaantie Upper Secondary School. In 2014, they worked as a Sales Associate for Finnkino Oy, followed by a similar role at Ciao! Caffé in 2015. In 2017, they began their digital marketing career as a Digital Marketing Trainee at Optimanova Solutions. Zselyke then moved on to become an SEO Specialist at SuperSize Digital in 2018, and an SEM Specialist at HD marketing digitális ügynökség in the same year. In 2019, they took on the role of Digital Marketing Strategist at Zelle Marketing, where they were responsible for driving sales for international clients in various industries. In 2021, they joined Directive as a Paid Media Strategist, where they strategically solved complex performance marketing problems for SaaS companies. Zselyke currently works as a Senior Paid Media Strategist and Team Lead at Relevize.
Zselyke Kecskés holds a Bachelor of Business Administration (BBA) from Metropolia University of Applied Sciences, obtained in 2018 as part of a Double Degree in European Management. In 2016-2017, they also obtained a Bachelor's of Business Administration in Management and Entrepreneurship from Universidad Europea. In addition, they have obtained various certifications, including Conversion Funnel Mastery and Paid Traffic Mastery from DigitalMarketer in 2021, The Basics of Blockchain from Udemy in 2018, Advanced Google Analytics from Google in 2021, Google Tag Manager Fundamentals from Google in 2021, Google Ads Display Certification from Google in 2018, Google Analytics Qualification from Google in 2017, and Google Ads Search Certification from Google in 2017.
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