Anu Ayyar is an accomplished professional with extensive experience in branding, business development, and marketing across various sectors. Currently serving as CEO of Religiate Interactive Brand Consulting Pvt Ltd and NetProfits Digital, Anu has a strong focus on developing effective brand strategies and recruitment solutions for digital marketing and technology firms. As Director of Acquisitions and Business Analytics at Recentamz Edutech Private Limited, Anu champions the use of artificial intelligence in preschool software. Anu's background includes significant roles in sales acceleration and marketing communication with Virtual Reality Consults and Royalex Fashions (I) Pvt. Ltd. Anu's expertise extends to publishing with Papyrus Publication and previous consultant roles that established innovative sales and marketing strategies. Anu holds a B.A. in Psychology, Economics, and Sociology from National College.
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Religiate Interactive Brand Consulting Pvt Ltd
Religiate - (Pronounced : Rel-izh -iate - a French neologism meaning "enhancing customer experience" to reinforce trust) - is an interactive branding company with a focus on enabling businesses. We help organizations in crafting a profitable brand strategy aligned to their business KPIs, develop culture building and sensitize customer touch points. We translate brand strategy into stunning brand design and innovation through design collaboration to communicate brand essence and to manage and enhance brand value. We help clients with their customer acquisition and relationship nurturing efforts through an intelligent "one-on-one branding" and telescopic brand conversations. We use permission based inbound strategies to initiate meaningful dialog to nourish and nurture customer engagement through interactive brand publishing. We help our clients aggregate their various brand awareness and customer engagement and experiential initiatives by delivering integrated deep insights garnered from their prospects' connect with our client's brand touch points as well as the prospects' social graph thus creating meaningful synergy. We at Religiate Interactive use our proprietary S-MAP process. We offer a non-silo approach: a 360 degree customer purchase journey based funnel integration to enable businesses achieve their KPIs and dramatically optimize customer acquisition spends. We empower our clients' sales & business development teams with contextual and relevant decision influencing and customer connect data. Through BrandBuzz - our digital initiative we deploy nurtured email lists, connect social graphs, social media marketing, PR 2.0, experiential marketing, webinars, digital marketing, brand publishing and rich media to enrich our clients' digital brand ecosystem and help their teams cement meaningful strategic business relationships translating into measurable, engineered growth. We have our presence in India and the USA