Hadar currently manages AWS’ Business Development efforts in Israel, focused on the early stage, Pre-VC startup ecosystem. Prior to this role Hadar co-founded and managed Cerca Partners, a venture capital co-investment fund built around a network of outstanding tech founders & executives, with access to an extensive pool of venture-backed start-ups. Selected portfolio companies include Datorama (acquired by Salesforce), Ravello (acquired by Oracle), Adallom (acquired by Microsoft), Fiverr, Otonomo, Demisto and Alooma.