Praveen Kumar

Praveen Kumar is a Senior Frontend Developer at Remerge. Prior to joining Remerge, Praveen worked as an Assistant Manager, Analytics Business Consulting at HSBC from June 2018 to January 2019. In this role, Praveen was responsible for measuring and driving the performance of digital assets for APAC, USA & Mexico Markets.

Before HSBC, Praveen worked at Publicis Sapient from February 2014 to May 2018 as a Sr Associate Marketing Startegy and Analysis. In this role, Praveen was responsible for tagging digital assets, analyzing marketing and digital activities followed by assessment, user behaviour analysis and optimization for improving return on digital and marketing investments. This involved usage of various data mining tools and tactics to drive insightful actionable outputs which can benefit business in taking data based decisions.

Praveen has also held roles as a Specialist Data Analytics Design at an Australian Leading Retail/Finance/Solution Provider, Lead Marketing Analytics at a Major Australian Energy Provider, Lead Experience Research at a Leading UK Insurance / Pensions Financial Institute, Consultant Analytics at a Leading Global Investment and Asset Management Firm, Consultant Analytics at a Global Leader in Hospitality and Tourism Industry, Implementation Consultant Analytics at a Major European Financial Institute, and Implementation Lead Analytics at a Major European Automotive Industry Leader.

Praveen Kumar is extremely knowledgeable in the areas of web analytics, digital marketing, and data analysis. Praveen has a proven track record of