RENA Electronica
Eric Senders is an experienced marketing and sales professional with a strong background in the lighting industry. Currently serving as the Manager of Marketing and Sales at RENA Electronica since January 2021, Eric previously held several leadership positions at Lumileds from November 2008 to December 2020, including Regional Sales Director, Product Line Director, Global Marketing Director, and Regional Marketing Manager. In these roles, Eric was responsible for P&L management, strategic development, and marketing initiatives across diverse segments, particularly focusing on LED solutions for the Shops and Hospitality market as well as penetration in the General Lighting segments. Prior experience at Philips from February 2002 to November 2008 included roles such as Senior Marketing Manager for Retail & Hospitality Lamps in Europe and Sales & Marketing Manager for Lighting Components. Eric holds a Master’s degree in Economics, with a specialization in Services and Retail Marketing from Tilburg University, obtained between 1996 and 2001.
This person is not in any offices
RENA Electronica
RENA delivers reliable, custom solutions for smart electronics and LED lighting. We help our international OEM customers to be innovative, competitive and distinctive. We achieve this thanks to our one-stop-shop concept, with specialised engineers, unique production and assembly locations and an extensive supply chain. We produce everything in-house for clear communication and fast adaptability. Building on 40 years of experience, we develop and produce everything at our locations in Zundert and we carry the label ‘Made in Holland’ with pride. Together, we build a partnership that enables your company to grow. All our solutions may be custom-made, but they do have something in common: robustness and quality.