Martin Basdevant

Martin Basdevant is an accomplished marketing professional with extensive experience in various roles across prominent companies. Currently serving as a Marketing External Consultant for Renault Group since May 2022, Martin leads the development and market launch of the Plug Inn mobile app and peer-to-peer charging network for electric vehicles. Prior experience includes significant positions at The Coca-Cola Company, where Martin was Content Lead and later Global Content Lead, managing high-profile campaigns like "James Bond No Time To Die" and "Marvel's Avengers EndGame." As the founder of NatureAfterAll and through roles at BBDO, ELAN EDELMAN, AUDITOIRE, Bouygues Telecom, and Publicis, Martin has demonstrated a strong capability in digital strategy, brand positioning, and innovative content creation. Martin holds a Master’s degree in Marketing & Communication from CELSA Paris-Sorbonne.