Shiva Gandhi

Shiva Gandhi has over 8 years of experience in the marketing and analytics field. In 2022, they began working as a Senior Marketing Analyst at RenoFi. Prior to that, they were a Business Analyst - Brand Marketing and People Analytics at Toptal from 2020 to 2022. In this role, they improved SEM and social lead generation campaigns, identified and developed KPIs for measuring performance of various enterprise sales channels, and setup data infrastructure and reporting for tracking social media, SEO, and people team performance. From 2017 to 2020, they worked as a Senior Business Analyst at Evalueserve, where they monitored and analyzed enterprise sales funnels, identified bottlenecks and new opportunities, and increased the effectiveness of email marketing campaigns. From 2014 to 2017, they were a Project Engineer at Wipro.

Shiva Gandhi attended Jaypee Institute Of Information Technology from 2010 to 2014, where they earned a Bachelor of Technology (B.Tech.) in Electronics and Commnication. Shiva then went on to pursue a Master of Business Administration (MBA) in Marketing at Indian Institute of Management Rohtak from 2015 to 2017. In 2019, they began their Master of Science - MS in Business Analytics at the W. P. Carey School of Business at Arizona State University, which they completed in 2020. Additionally, they obtained a Lean Six Sigma Green Belt (ICGB) certification from Arizona State University in May 2020.