Reno-Sparks Convention and Visitors Authority
Tasha Holloway serves as the Sr. Marketing Events Manager at the Reno-Sparks Convention and Visitors Authority since March 2015, overseeing the Special Event Partnership Funding Program and facilitating marketing needs for various sales departments. Previous roles include Events and Digital Marketing Manager, Sales Events Manager, and Marketing and Special Projects Specialist, contributing to special event projects and promoting the Reno Tahoe destination. Prior experience includes working as an Event Coordinator for The Great Reno Balloon Race from June 2011 to February 2015, where Tasha managed sponsor relations and logistics. Tasha Holloway holds a Bachelor of Arts degree in Journalism from the University of Nevada, Reno, obtained between 2005 and 2010.
Reno-Sparks Convention and Visitors Authority
The Reno-Sparks Convention and Visitors Authority, RSCVA, was established in 1959 as the Washoe County Fair and Recreation Board. The RSCVA acts as a marketing organization for the county to promote convention and tourism business. Unlike other convention and visitor bureaus across the country, the RSCVA owns and operates several facilities designed to draw out-of-town visitors. The mission of the RSCVA is to attract overnight visitors to hotels and resorts throughout Washoe County through effective marketing, productive meeting, convention and event sales and efficient and effective facility operations, thereby enhancing the economy- and quality of life- of Northern Nevada.