Michelle A. Bassett

Data Governance Engineer at Rent.

Michelle A. Bassett has a diverse work experience in the field of digital marketing. Michelle A. worked as a Data Governance Engineer and a Tag Implementation Specialist at RentPath from 2018 to present. Prior to that, they were a Digital Campaign Manager at MERGE Atlanta, Dodge Communications + AVID Design from February 2018 to September 2018. Michelle also worked as a Digital Marketing Speaker, Advisor & Trainer at Digital Marketing Advisers, LLC from February 2014 to February 2018.

Michelle A. gained expertise as an SEM Campaign Manager and South FL POD Lead at YP, The Real Yellow Pages® from February 2015 to October 2017. Michelle served as the Director of Digital Marketing at Miller & Brown Law from February 2013 to February 2015. Michelle A. has experience as a Funnel Hacker, Lead Generationist & Master Consultant in freelancing from 2006 to 2015.

Michelle worked as a Digital Marketing Team Lead at Digital Marketing Advisers from 2012 to 2013 and as an SEO Consultant - Contractor at Killer Shark Marketing in 2012. Michelle A. also worked as a Digital Media Consultant at Snehta from 2010 to 2011. Earlier in their career, Michelle worked as a Digital Optimization Specialist at Success Point LLC from 2007 to 2009. Overall, Michelle has a strong background in digital marketing, including experience in campaign management, SEO, data analysis, and team leadership.

Michelle A. Bassett has a diverse education history. Michelle A. obtained their Bachelor of Science degree in Behavior Analysis from Savannah State University, where they studied from 2006 to 2011. In 2012, they pursued a Masters of Science in Internet Marketing at Full Sail University. Michelle A.'seducational journey continued with a focus on Business Intelligence - Data Science at Emory University from 2017 to 2018.

In addition to their formal education, Michelle has obtained several certifications. Michelle A. completed the Advanced Google Analytics course in March 2018 through Lynda.com. Similarly, they also completed the Google Data Studio First Look course through Lynda.com during the same period. Furthermore, Michelle has obtained certifications in Bing Ads, Google Adwords, and Google Analytics from Microsoft and Google respectively. The specific months and years of completion for the last three certifications are unknown.

Links


Timeline

  • Data Governance Engineer

    April, 2019 - present

  • Tag Implementation Specialist

    October, 2018