Iliana Garcia

Iliana Garcia has a diverse work experience spanning several companies and roles. Iliana joined Renuity in 2020 as the Employer Brand and Strategy Director, where they worked closely with senior management to oversee the external and internal employer brand and strategy for the company and its divisions. In this role, they developed and executed national communications, marketing, and engagement strategies to attract and retain talent. Iliana also recruited employee ambassadors through marketing campaigns and maintained their engagement through a digital communications platform.

Prior to joining Renuity, Iliana was the Director of Company Experience at Reunity, a tech-enabled direct-to-consumer home improvement company. Iliana played a crucial role in building the largest network of D2C home improvement companies in North America.

Before Reunity, Iliana was the Marketing & Creative Consultant and Owner of Boss Up Marketing LLC. Iliana provided marketing and creative consulting services to various clients.

In 2020, Iliana also worked as a Market Project Specialist at Florida Home-Improvement Associates, Statewide Remodeling, PARADISE HOME IMPROVEMENTS LLC, and Mad City Windows & Baths. In these roles, they contributed to the success of these companies by providing specialized market project support.

In their early career, Iliana worked as the Operations Manager at Karate America from 2013 to 2020.

Overall, Iliana Garcia has demonstrated their expertise in employer branding, marketing, and project management across multiple industries.

Iliana Garcia began their education at Miami Dade College from 2010 to 2012, earning an Associate of Arts degree with a field of study in Business Administration and Management. Iliana then transferred to the University of Florida - Warrington College of Business, where they studied from 2012 to 2015 and obtained a Bachelor of Business Administration degree with a major in Marketing/Marketing Management. Following that, they attended Florida International University - College of Business from 2015 to 2017, earning a Bachelor's degree in Business/Corporate Communications. Finally, they pursued a Master's degree in Science in Marketing & Communication at FIU Chapman Graduate School of Business from 2018 to 2020, specializing in Digital Communication and Marketing.