REPRESENT
Murtuza Gadiwala is a seasoned professional in the music industry, currently serving as Co-Founder and CEO of Outwrite, a pioneering full-service writer management company in India, established in collaboration with prominent figures such as Savan Kotecha and Aayushman Sinha. In addition to this role, Murtuza holds positions as A&R and Marketing Manager at REPRESENT, while also managing a personal brand as an artist since 2017. Previously, Murtuza has contributed as Social Media Manager and Content Creator at Lost Stories Academy, Marketing and Communication Strategist at Shark & Ink, Community Manager at THE MVMNT, and Partner at Something Not Anything, where efforts led to significant organic reach for music releases. Murtuza's academic background includes a Bachelor’s degree in Mass Communication from Lala Lajpatrai College and a secondary education from JAI HIND COLLEGE.
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REPRESENT
REPRESENT, a pop culture defining team in the music industry and recognized by Entrepreneur Magazine as a top Indian music startup, is leading the artist management ecosystem in India. Led by Aayushman Sinha, a Forbes India 'New Age Entrepreneur', we specialize in bridging the gap between raw talent and global recognition. Our robust artist roster, featuring over 20 diverse talents, has made significant strides in 2023, including standout hits and film syncs that have echoed globally. Beyond music, REPRESENT extends into creator management, consulting, and strategic partnerships with leading brands and platforms. We've also made impactful investments in D2C and creator-led businesses, showcasing our commitment to driving pop culture. With over 1000 global brand collaborations and a strong presence in live entertainment with RE:PLAY, REPRESENT is poised to continue its pioneering journey, reshaping the industry with innovative strategies and offerings in 2024.