Republic Records
Alex Siegel serves as a Creative Consultant for Mercury Records at Universal Music Group, where responsibilities include creating animated art and ad assets for top artists, analyzing social media strategies, and developing pitch decks for creative projects. Previous experience includes motion design roles at 10K Projects and Republic Records, where Alex produced immersive visuals and social media content for various artists. Additionally, as Creative Director at Galactic Records, Alex directed visual branding initiatives. Academic pursuits include studies at the Fordham Gabelli School of Business, expected to conclude in May 2025.
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Republic Records
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A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Sabbath, Florence + the Machine, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Julia Michaels, Kid Cudi, Liam Payne, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Tïesto), Cash Money (Drake, Jacquees, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd, Belly, NAV), Young Money (Drake, Lil Wayne, Nicki Minaj), Roc Nation (Jaden Smith, Justine Skye, The Dream), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records, and Universal Music Latin Entertainment. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels' STAR, The Four), and NBC TV (The Voice), as well as other notable film and television franchises.