Esther Yang

Esther Yang is a seasoned digital marketing professional with extensive experience in paid search and social media strategies. Currently serving as Sr. Manager, Paid Search at Resident since April 2025, Esther previously held the position of Manager - SEM & PLA at Zappos Family of Companies from November 2023 to April 2025. Prior roles include SEM Manager at Public Rec, Associate Marketing Manager at Expedia Group, and Manager - Client Strategy and Service at January Digital, where end clients included brands such as NARS and DKNY. Esther began a career in digital marketing as a Digital Specialist at JCPenney and later as Advertising Coordinator at Resolution Media, focusing on various advertising strategies for renowned clients. Esther earned a Bachelor’s Degree in Marketing from The University of Texas at Dallas between 2012 and 2016.