Heather Grimstead

Heather Grimstead has over 20 years of work experience in marketing and customer lifecycle management. Heather has held various roles in different companies, spanning from director to senior director positions.

Heather'smost recent role was as a Senior Director of CRM at Resident, where they are currently employed. Prior to that, they worked as the Director of Lifecycle Marketing at Caribou and as the Director of Customer Lifecycle Marketing at OpenText.

Before that, Heather was employed by The Knot Worldwide, where they served as the Senior Director of Global Lifecycle Marketing and the Director of Global Lifecycle Marketing. Heather was responsible for leading the B2C lifecycle marketing strategy and operations, scaling programs across multiple locations.

Earlier in their career, Heather held positions at WeddingWire, CoStar Group, SmartBrief, Gannett, and NASA Langley, where they gained experience in email and CRM, audience development, social commerce, creative marketing, and graphic design.

Overall, Heather Grimstead has a strong background in marketing, customer lifecycle management, and brand engagement, making their a valuable asset in driving business growth and engagement.

Heather Grimstead holds an M.B.A. degree in Marketing from William & Mary – Raymond A. Mason School of Business (2003-2005) and a B.F.A. degree in Graphic Design from Old Dominion University (1994-1998).