Kristin Gooch

Director of Product Marketing at ResMan

Kristin Gooch has a strong background in product marketing and management. Kristin is currently serving as the Director of Product Marketing at ResMan Property Management Software. Prior to this, they worked at HIMSS Media as a Senior Product Marketing Manager, where they were responsible for driving B2B product marketing, content marketing, and demand generation for leading healthcare technology media group. Kristin played a key role in developing positioning, packaging, pricing, and messaging for HIMSS' advertising, sponsorship, demand generation, and thought leadership solutions. Before that, Kristin served as the Director of Product Marketing at CashStar, where they contributed to the company's success by planning and executing marketing programs and strategies. Kristin has also held positions at various other companies, including WEX Inc., Winxnet, Monitor Quest, Integreon, Grail Research, Monitor Group, and Emptoris, Inc. Throughout their career, Kristin has consistently demonstrated their expertise in marketing strategy, campaign development, thought leadership content creation, and salesforce.com management. Kristin has successfully launched new solutions, expanded offerings, and implemented effective marketing programs, resulting in substantial revenue growth for the companies they have worked for.

Kristin Gooch obtained their Bachelor of Arts degree in Mathematics from the College of the Holy Cross, where they attended from 1988 to 1992. Following their undergraduate studies, they pursued their Master of Business Administration (MBA) degree at The Tuck School of Business at Dartmouth from 1995 to 1997. No specific field of study was mentioned for their MBA degree.

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Timeline

  • Director of Product Marketing

    November, 2020 - present

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