Jacob Stoops is an experienced SEO professional currently serving as Global Channel Lead for Search at ResMed since October 2024. As the Founder and Host of The Page 2 Podcast, launched in 2018, Jacob shares insights and stories from notable figures in the SEO industry. Holding a significant role as SEO Director at Further from August 2018 to September 2024, Jacob was responsible for driving organic search success for clients and developing SEO service offerings. Jacob's extensive background includes leadership positions in search marketing at firms such as Startups.co, SapientRazorfish, and Rosetta, where strategic optimization and content development were key focuses. Jacob’s educational background includes a Bachelor of Business Administration in Marketing and an Associate of Arts and Sciences in Web Design from ITT Technical Institute.