Lori Sawyer

Lori Sawyer is a seasoned media planning and buying professional with extensive experience across various sectors of the advertising industry. Currently serving as Senior Manager of Media Planning & Buying at Resolute Digital since September 2023, Lori oversees the development and execution of paid media strategies that align with client objectives. Previous roles include Advertising Media Manager at Caesars Entertainment Corporation, where innovative media strategies were created across diverse platforms, and Account Executive at Entercom, focusing on effective media strategies and client relationships. Lori has also worked as a Media Planner/Buyer at SK+G Advertising, Advertising Supervisor at MGM Resorts International, and in marketing at American Laser Skincare, where leadership of a $4M referral platform was demonstrated. Earlier career positions included roles as Media Buyer and Coordinator at Doner, contributing to various marketing efforts across multiple clients. Educational credentials include studies at Eastern Michigan University and Schoolcraft College, culminating in a degree in Business Transfer.