Dale Travis

Named a Media All-Star by Adweek and a recipient of the DTC Perspectives Vanguard award for innovation and expertise in media, Dale is the Managing Director of Integrated Planning. In this role, he is charged with leading the planning practice by bridging Marketing Science, Investment and Strategy into actionable and accountable plans.

Dale has worked on a wide range of accounts spanning several categories such as energy, retail, pharmaceutical, telecommunications, travel, consumer packaged goods, media/entertainment, and finance. The most prevalent theme in Dale’s experience, however, is designing responsive communications plans that drive consumer response in direct and tangible ways, be it at the cash register (virtual or physical) or through superior brand health metrics. He also has extensive experience in developing robust accountability solutions through econometric modeling that have helped clients improve marketing ROI, drive business results and justify marketing spend to C-suite executives.