Jennifer Fisher

Jennifer Fisher has a diverse work experience in the field of digital commerce, consulting, and merchandising. Jennifer currently serves as the President of Digital Commerce at Resource Label Group, where they are responsible for the digital commerce strategy and execution. Before joining Resource Label Group, Jennifer worked as the Chief Executive Officer at Consumer Commerce Consulting, where they provided independent consulting services in the consumer goods/retail space. Jennifer has worked with leading consumer brands and retailers, assisting them with digital strategy, GTM execution, digital technology, merchandising, marketing strategy, process improvement, and organizational structure optimization. Jennifer also has extensive experience at Crocs, where they served in various roles including Vice President of Digital Commerce Americas, Sr. Director of eCommerce North America, Director of Merchandising, and Sr. Manager of Wholesale Merchandising. Jennifer played a crucial role in growing the North America Digital Commerce business from $60M to $600M over a span of 7 years. Furthermore, Jennifer has worked at eBags as a Merchandise Manager, managing a $10M annual volume and achieving significant growth in leather handbags. Jennifer began their career at New York & Company as a Merchandising Strategy Manager and Assistant Buyer, and later worked as an Assistant Buyer at American Eagle Outfitters. Overall, Jennifer Fisher has a strong background in digital commerce, consulting, and merchandising, with a proven track record of driving business growth.

Jennifer Fisher completed their Bachelor of Science degree in Economics from Texas A&M University, where they studied from 1997 to 2002. In 2021, they pursued further education in digital marketing by completing the Certified Digital Marketing Professional program from the Digital Marketing Institute. Additionally, in the same year, they undertook a UX Design Short Course at General Assembly to enhance their skills in user experience design. In 2001, Jennifer participated in a study program at Santa Chiara Study Center in Castiglion Fiorentino, Italy, focusing on Italian literature. However, no degree was specified for this particular study program.