Stacie M. de Armas

Stacie M. de Armas is Senior Vice President Inclusive Insights & Initiatives and a Leader within Nielsen’s Diversity, Equity & Inclusion practice. She is an inclusion & identity researcher, consumer behaviorist, and subject matter expert on diverse communities. Specializing in data at the intersection of community, advocacy & entertainment, she is responsible for producing inclusive thought leadership and new research initiatives for diverse consumers, content and audiences.

She joined Nielsen in 1998 and has served in many roles related to diverse and inclusive marketing. She serves as co-chair of the research committee for the Association of National Advertisers-Alliance for Inclusive Multicultural Marketing. She also sits on the board of directors of the Hispanic Marketing Council as well as Google’s 21st Century Multicultural Marketing Council and has been the recipient of industry honors for her work in diversity marketing.

Stacie is an adjunct professor of consumer qualitative research at California State University Los Angeles and California State University Northridge. She received her Master’s degree in Business Administration with a focus on marketing from Texas A & M.